Start seeing the Americans with Disabilities Act (ADA) compliance as a plus for your marketing department instead of a must for your legal department.
Trends show that more consumers are conscientious about doing business with “socially responsible” companies. When consumers feel the company they are dealing with is socially responsible, it builds trust. It also leaves consumers with a better experience.
By taking a proactive approach to ADA compliance, your company will benefit by showing consumers a socially responsible company that willingly complies with the laws.
A proactive and aggressive approach will ease many of the ‘what if?’ scenarios regarding compliance with federal and state laws. Mistakes can occur when it comes to compliance issues. By educating your consumers about your business being ADA compliant, there will be no mistakes in the intention of your organization when it comes to compliance regulations.
The number of consumers looking for companies that value accessibility is on the rise. An increase in the aging and partial to total blindness populations is the cause. Suppose you want to reach this increasing population segment; I know you do. In that case, I suggest marketing alternative reading formats such as braille, large print, audio, and accessible electronic documents in all areas.
Doing so will show people with and without visual impairments that you’re socially responsible and genuinely care about your customers. You may be surprised at how much consumers will appreciate the goodwill you’re showing!
Make it easy for consumers and their families to find your company. And remember, most consumers will take heart in knowing they are doing business with a socially responsible company.
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