How ADA Compliance can Benefit Businesses and Boost the Bottom Line

Modern Consumers Prefer Doing Business with Socially Responsible Companies

Start seeing the Americans with Disabilities Act (ADA) compliance as a plus for your marketing department instead of a must for your legal department.

Trends show that more consumers are conscientious about doing business with “socially responsible” companies. When consumers feel the company they are dealing with is socially responsible, it builds trust. It also leaves consumers with a better experience.

By taking a proactive approach to ADA compliance, your company will benefit by showing consumers a socially responsible company that willingly complies with the laws.

Proactive ADA Compliance

A proactive and aggressive approach will ease many of the ‘what if?’ scenarios regarding compliance with federal and state laws. Mistakes can occur when it comes to compliance issues. By educating your consumers about your business being ADA compliant, there will be no mistakes in the intention of your organization when it comes to compliance regulations.

The number of consumers looking for companies that value accessibility is on the rise. An increase in the aging and partial to total blindness populations is the cause. Suppose you want to reach this increasing population segment; I know you do. In that case, I suggest marketing alternative reading formats such as braille, large print, audio, and accessible electronic documents in all areas.

Doing so will show people with and without visual impairments that you’re socially responsible and genuinely care about your customers. You may be surprised at how much consumers will appreciate the goodwill you’re showing!

Related: ADA Makes Americans with Disabilities Feel Welcome

Make it easy for consumers and their families to find your company. And remember, most consumers will take heart in knowing they are doing business with a socially responsible company.

Braille Works

Braille Works has been an industry leader in document accessibility since 1994. Over that time, Braille Works has helped numerous clients in various industries from healthcare to restaurants to government agencies reach more people by Making the World a More Readable Place™. The subject matter experts and content creators at Braille Works often work closely when crafting blogs and other educational materials. When the Braille Works name is attributed to a publication, it means Braille Works’ innovative team of experts collaborated on that piece.

Recent Posts

The Wild West of Section 508 Compliance

Howdy, partner! Finding a Section 508 compliance vendor is much like navigating the Wild West.…

2 weeks ago

Section 508, ADA, WCAG, 2.0, 2.1, AA, AAA, Digital Accessibility… What Does It All Mean?

Ever found yourself lost in a labyrinth of tech-speak, desperately seeking a guide to decode…

4 weeks ago

508 and WCAG: What’s the Difference?

Are you confused about the difference between Section 508 and WCAG (Web Content Accessibility Guidelines)?…

3 months ago

Why Our Customers Love Us

With so many companies promising to be the best in document accessibility, how do you…

3 months ago

Unseen Worlds with Southeastern Guide Dogs

My coworkers and I recently had the pleasure of visiting Southeastern Guide Dogs’ Unseen Worlds.…

8 months ago

What is World Braille Day?

Get ready; it’s time to celebrate World Braille Day! I’m sure you can guess that…

9 months ago