Age-Related Vision Problems & Your CustomersPublished on
Age-related vision problems will eventually affect us all. Some people are more affected than others but, as we age, our visual acuity declines.
Because so many people experience poor vision as they age, large print is one of the most requested accessible formats. More popular than braille, large print benefits a wide variety of people in various stages of life. So, why should you incorporate large print into your company’s offerings? Who does it benefit and how does it benefit your company? Let’s explore these questions.
Age-related vision problems
Did you know that there are several common age-related vision problems? Think about it, how many people do you know who are over 45 that wear glasses or contacts regularly? Many people use them at the very least for reading. Declining vision as people age is expected and there are a plethora of age-related eye conditions.
One of the most common age-related vision problems shows up in your 40s. It’s called Presbyopia. That word sounds intimidating but, in Greek, translates to “old eyes.” It basically means you’ll need corrective lenses to see nearby objects and small print. Enter reading glasses. This common vision issue is as normal as wrinkles and continues to get worse through your late 60s.
As we continue to age, other common eye diseases and disorders can develop. These include cataracts, glaucoma, age-related macular degeneration, diabetic retinopathy, and corneal diseases to – surprisingly – only name a few. These common diseases and disorders cause a range of vision problems from reduced vision to blindness.
There’s no arguing that, in one way or another, our eyes fail us as we age. But, why is this important to you and your company?
Why this is important
The majority of people with vision issues also have the greatest spending power.
Did you know that the Baby Boomer generation — people ranging in age between mid-50s to mid-70s — hold more than half of the nation’s wealth? This generation boasts $2.6 trillion in buying power. That’s a lot of money they could spend on your products or services.
Reaching this massive pool of wealth means making the Baby Boomer’s shopping experience pleasant and easy. And, because of common age-related vision problems, large print becomes a major asset in doing just that.
Enter large print
The Baby Boomer generation, as well as people with visual disabilities, need to be able to read your marketing materials. In addition, they need to be able to read their credit card statements, medical information, menus, and other documents your company provides to its customers.
Properly formatted large print is crucial for people with severe vision issues. Large print benefits your customers because it reduces eye strain, provides high contrast, and lays out information in a way that’s easy to understand. It contributes to that pleasant and easy experience you want your customers to have when shopping for your goods and services.
Beyond small print
Don’t leave money on the table. Make sure you’re reaching everyone in your print material efforts. Large print not only provides independence for people with age-related vision problems and visual disabilities, but it also provides a pleasant and easy experience when interacting with your company.
Bonus: Since Gen Xers — another generation with a powerful disposable income — aren’t far behind, you’ll be ready when they need large print, too.
This post was written by